Did you know that video content is considered one of the most consumed forms of digital media? Well, if you until now have not invested in video content marketing, then honestly, you are falling behind your competitors. Keep in mind that creating and uploading a promotional video is just the primary step. What comes after? Well, then you need to optimize it for the search engines such as Google and Bing.
Keep in mind that without Video SEO, you can expect the videos not to rank on the search engines, and to be honest, if no one can find your video content, you certainly will not be able to generate leads or sales.
However, you do not need to worry about optimizing your videos. We have gathered a list of tips to rank with videos. These tips are used by the experts of the domain and trust me; the experts do not like sharing their tips and tricks. You might know the basics of SEO, such as using keywords, optimizing the Meta title, and tags. Now you’ll be learning the video SEOs tips that experts use.
Expert SEO Tips for Videos
In this article, we have outlined 15 tips to rank with videos on search engines. So, read on until the end to get the most out of it.
Create High-Quality Content
Before we get started on the tips and tricks, you should keep one thing in mind that creating high-quality content is the most vital factor that will help you rank your video content on the search engines. Delivering top of the line content will help you in improving the user experience.
Opt for YouTube
Not a lot of people know this, but YouTube is also considered to be a search engine. So, if you are making a video for your business brand, you need to upload it on YouTube as well. What more? Uploading a video on your site will increase your website's downtime, which will annoy visitors.
Place Keyword in The Title
Just like any other form of content on the internet, when it comes to ranking your videos on the search engines, you need to use proper keywords. No matter how good your video is, it is doesn't have a suitable title and a keyword to support it; it will be as useless as anything.
Create A Video Meta-Data
The Metadata of the video content includes things such as the title, the video description, the subtext, the subtitles, the tags, and the list goes on. All of the elements mentioned above play a vital role in ranking the video content. Just make sure that you take some time to fill the Metadata with relevant keywords.
Also Add A Transcript
Adding a transcript for your video content is perhaps one of the most vital tips to rank with videos. This is much true when you are embedding it on your website.
Make sure that the page has content to support the video as well because no one is going to watch the video without knowing about it.
Keep the Length Concise
Keep in mind that the length of the video matters a lot. When you make a video, just make sure that it addresses all the customers' issues. If you are selling a product or a service, make sure that the video briefly explains the use and benefit of it. Never think that a lengthy video will grab the attention of the viewer unless it’s a movie.
Add Thumbnails
In order to get organic traffic thumbnails to play an imperative role in video SEO. This is true that Google and Bing will auto-generate them on their own, but it is a good practice that you take out some time to choose the thumbnails that compliment your video.
Share It as Much as Possible
Do you think that uploading your video content on just one site will grab the attention of a lot of viewers? Well, this is not true! For this, you will need to share the video on as much as social media platforms as you can. When the video becomes viral, you'll see the change that it makes.
Add Backlinks
Backlink building is also one of the top tips to rank with videos. If you have a lot of sites linking to your video, the web crawlers will notice and mark your content as informative and valuable.
So, if you want your video to make a boom! It is highly suggested that you gather as much as high-authority backlinks as possible.
Consider A Video Sitemap
What's the use of your video when search engines like Google and Bing cannot find it? Well, this is why experts suggest that you create a video sitemap for your brand's website. There are a lot of free and paid tools that will allow you to create the sitemap. Even you can list your business website on HighFive Listings; they'll do it for you!
Create A Playlist
Try linking your video content with other similar content on the internet. Since you do not want your audience to be hanging after watching just a single video, it is recommended that you create a playlist. This will retain the attention of your customers.
Add A “Share” Link
Adding a share link is also one of the best ways to spread the word. Since your audience has liked your video, they would want to share it with their friends and family members.
Get Listed on A Business Directory
Getting listed on a renowned business directory such as HighFive Listings will get you instant peace of mind. How? This is because you will not have to worry about all the above-given tricks and tips to rank with video; they’ll do it on their own.
Don’t Embed Videos on Many Pages
One video is enough for one website. Just as keyword stuffing, you should not try to embed the same video on different websites.
Optimize It for Mobile Users Too
With technology on the rise, mobile optimization is not just a part of SEO, but it has also become a central focus for video SEO. Trust us, without mobile optimization, every video SEO campaign will die within a short period.
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