WHAT IS LINK BUILDING IN SEO, ITS TYPE AND IMPORTANCE

What is link building?

Link building is the ultimate process to get rank your website on any particular keyword.

When someone asks to search engine to find 'women's hat', then the search engine sends its crawler to the internet for finding a maximum result, which is related to 'women's hat'.

If any website creates many links on different sites by Linking any particular post, which is similar to 'women's hat', then it counts that, this is more related to this specific word 'women's hat'. And it shows his post on the top of the search engine result page.

It is a simple process. If you are telling many people that you are selling women's hat, then it is possible to get more customers to you. This process is also found as a link building.

Basically, you have to tell many persons to buy your hat, but it is not from the mouth. There are many ways to get link building. We will discuss it further.

      

Importance of link building

If you are a webmaster or a business owner, you may wonder why you need to build links to your website. Well, building links the single most important thing you can do for your site after adding unique, high-quality content.

As we know, according to Google's latest algorithm Panda 4.0, building links is 65% important to the search engine for searching any content.

LinkBuilding is an essential part to market your business online.but not it means it is the only important factor of digital marketing of your business.there is many affecting factors like

1. EMAIL MARKETING
2. ON-PAGE OPTIMIZATION
3. SEARCH ENGINE OPTIMIZATION
4. PAY PER CLICK
5. SOCIAL MEDIA MARKETING AND MANAGEMENT

Details of backlink

When a website links out to your site, they say that "hey check out this website for this type of content". This typical content often indicates by anchor text, Anchor text is a traditionally hyperlink word, which is usually covered by underline.

A search engine shows this anchor text. Anchor text indicates where they originated from. By this anchor text, the search engine reaches your website if this anchor text indicates your side. And your site will rank on the search engine result page.

There is a different type of links are available and different ways to utilize all of them. Some kind includes a blog post, network links, social bookmark, blogroll, web 2.0 link wheels, comment links, forum links, and image links. But the mostly indicate as do-follow backlinks and no-follow backlinks.

What is No-follow backlink

  

Let's understand by example, you are running a company of women's hat, and you are creating a social media account for your brand awareness. And you put your website link in the profile of your social media account. By this link, your potential customers can get reach to your website, and it may be converted to your customer. This social media link says that "hey check out this link you can get our source of information which is provided by us to this social media. But please, don't leave us alone. This link is only to provide resources". These links are known as 'no-follow backlinks'. 

Mostly social media, commenting on the blog, social bookmarks and image links provide no-follow backlinks.

This no-follow backlink is making nothing impact on our Search Engine Optimization process. Then what is the importance of this kind of backlinks? Well, no-follow backlinks generate positive impact for your website to search engine. And it says that "This website is genuine and it is not doing any spamming, and they are passionate about their business".  

It also creates a massive impact to your prospect.it create a positive impression on your prospect and your valuable customers.

What is Do-follow backlink

If some website sends traffic to your site by adding anchor text on their blog post, then it is also creating the backlink. But this type of backlink is a do-follow backlink.

What is this backlink say "hey check out this site also, because it can also provide quality information for this content? You can reach by this anchor text, which redirects to that side and we do not worry if you leave us". This kind of link is known as do-follow backlinks.

Mostly blog posts and gest post provides this kind of backlinks. These do follow backlinks have a massive effect on Search Engine Optimization.

There are many tools available in the market, from where you can indicate that your links are do-follow or no-follow. But you can also find it by view it in HTML code.

This link building process is the most time-consuming. It can take multiple years to get rank your website on the top in a particular keyword.its all depends on the density and competition of the keywords. You can contact Digital Marketing Agency that can provide you SEO services. There are many tools available to help you with keyword research.